Champion Innerwear & Sleepwear

As Senior Design Manager of Champion Women's Innerwear, I took creative inspiration from the iconic Activewear line and translated Champion's rich heritage branding and streetwear aesthetic into modern and elevated intimates collections. My designs ranged from high-end concepts with innovative materials and details for specialty retailers like Urban Outfitters and department stores like Macy's, to more cost-conscious basics for Amazon and Mass/off-price retailers.

In addition to innerwear, I partnered closely with Merchandising to define and lead the creative product direction of Champion Women's Sleepwear, working closely with licensing partners and manufacturers to design, develop, and sell in a complete line of seasonal sleep and lounge pieces to Amazon as well as multiple department stores.

Scroll down for images of some of my Champion design work.