Hanes Comfort, Period.

As Creative Design lead on this project, I partnered with R&D and Tech Design teams on the development of Hanes Comfort, Period. underwear, including the creation and validation of Hanes' proprietary absorbency innovation.

Driving a continuous cycle of product prototyping and testing on a season-less basis meant I was always advancing the next generation of styles ahead of calendar, developing new silhouettes and absorbency levels to enhance the collection. My proactive design philosophy resulted in the expansion of the product line to more than 10 distinct styles across various retail channels, leading Hanes Comfort, Period. to become the #1 period panty in the U.S. market.

To explore the collection on Hanes.com, click the "say hello" laptop image, and scroll down for some product images & media.