Hanes Originals & Originals SuperSoft

As Senior Design Manager and creative lead for Hanes Women's Underwear, the #1 brand in the U.S. Women's underwear market, I owned new product design and development for a $280M brand and category. Leading a talented team of Creative Designers and Graphic Artists, I rolled out up to 15 new concepts each season, all grounded in consumer insights.

Beyond managing and expanding the existing portfolio of Hanes legacy products across multiple retail channels, I led the design & development of the Hanes Originals and Hanes Originals SuperSoft Women's underwear collections. These business initiatives successfully boosted market share, particularly among younger consumers, by introducing Hanes Innerwear to a broader and more youthful audience.

Click on the image of the 5 models to explore the Originals collections on Hanes.com, and scroll down for more product and design imagery.